Andrew Gonzalez — Luxury Custom JewelerLuxury Custom Jewelerby Andrew Gonzalez

Natural diamond guidance

For couples who want the origin story of a naturally formed diamond.

A natural diamond carries a rarity and history many couples want at the center of the ring. The buying process should still be ruthless about the practical part: see the actual stones, understand the tradeoffs, and build the setting around the diamond you chose, not the other way around.

GIA Applied Jewelry Professional (AJP) · 30+ years in the trade · By appointment at the Jewelers Exchange, first floor

Text Andrew a Photo
Diamond comparison tray with loose stones and a woman's left hand wearing an engagement ring
AI-generated inspiration imagery.

What gets decided

Origin is the meaning. The eye test is the value.

Within any natural-diamond budget there are stones whose reports flatter them and stones that outperform their paper. Finding the second kind is the whole job, and it cannot be done from a listing.

01

Choose by appearance, not just paperwork

A natural diamond should be judged past the headline grades: proportions, cut personality, face-up size, where the inclusions sit, whether the stone is crisp. Two stones with the same letters can be a knockout and a dud, and the report won’t tell you which is which.

I buy and sell natural stones in the trade every week. By the time you see a shortlist, the duds are already gone.

02

Settings built around the stone

Classic solitaires, hidden halos, three-stone rings, bezels, vintage-inspired settings, or a CAD build. The setting decision comes after the stone, so the proportions serve the diamond you actually bought.

03

An honest comparison if you want one

Open to lab-grown? I’ll put both on the desk in the same shape and budget and let you look. Committed to natural origin? Then the search narrows to the strongest natural stone in your design direction, and we don’t waste your time relitigating it.

Inspiration, not inventory

Design directions to customize

View all directions
He put two diamonds with nearly identical reports under the loupe and showed me exactly why the cheaper one wasn’t the better deal. I have never had anyone in a sales situation talk me out of spending money before.
Priya · Radiant engagement ring

Questions couples ask before the first appointment

Can natural diamonds be used in CAD custom rings?

Yes. CAD is often how a setting gets built around the exact stone, especially for unusual proportions or low profiles.

Should I choose the natural diamond before the setting?

Usually. The stone’s exact proportions drive the setting, so we lock the diamond direction first and refine the mounting around it.

How do I know a natural stone is fairly priced?

Bring any written quote and I’ll put mine next to it on the same specifications. I know what these stones trade for, because trading them is most of my week.

Text Andrew the ring style you keep coming back to.

A photo, sketch, or even a rough idea is enough to start. I can usually tell you whether the smartest path is a sourced diamond, a modified setting, a CAD build, or a short call to compare options.

Prefer a call or text?

Prefer to reach Andrew now? Call or text 619-279-7738.