Andrew Gonzalez — Luxury Custom JewelerLuxury Custom Jewelerby Andrew Gonzalez

Beyond the ring finger

Rings are most of my work. They are not all of it.

Engagement rings are the bulk of what I do, but the mechanics are the same for everything else. Find the stone, judge it by eye, build the piece around the person who will wear it. That works just as well for earrings, a pendant, or a ring somebody wants for no reason other than wanting it.

GIA Applied Jewelry Professional (AJP) · 30+ years in the trade · By appointment at the Jewelers Exchange, first floor

Text Andrew a Photo
One-of-one custom jewelry pieces displayed in a private San Diego design studio
AI-generated inspiration imagery.

What gets decided

Start with the person, not the occasion.

A birthday or an anniversary sets the deadline. It does not set the design. That comes from the person: their metal, their scale, and the pieces they actually put on without thinking about it.

01

What else gets built here

The GIA training covers colored stones as well as diamonds, and the trade sourcing covers both, so the range is wider than people expect from someone known for engagement rings.

  • Earrings and studs, with the stones properly matched to each other.
  • Pendants built around one good stone.
  • Anniversary, birthday, and milestone pieces, priced in writing first.
  • Right-hand rings and bracelets with no occasion attached.

02

Buying something for yourself is normal here

A real share of the people at this desk are women designing something for themselves. A right-hand ring, a first serious piece, a stone they have wanted since long before anyone else had an opinion about it. Nobody needs a proposal or a reason.

Honestly those appointments go faster. The person who has to love it is already in the room, and nobody has to keep a secret.

03

Gifts that land

The best brief I can get is screenshots. Her saved photos, the piece she keeps borrowing, the earrings she pointed at in a window once. Bring me that and a budget range and I can turn it into something that reads like you knew exactly what you were doing.

Most pieces run on the same 14–30 day rhythm as the rings, so the honest advice is to start before the calendar gets tight.

Inspiration, not inventory

Design directions to customize

View all directions
Andrew told me not to buy the first stone I liked. Who does that? He waited two weeks for a better one to come through his dealer at about the same price. That’s the moment I knew I’d be sending everyone I know to him.
Jordan · Cushion engagement ring

Questions couples ask before the first appointment

What kinds of custom jewelry do you make?

Earrings, pendants, bracelets, right-hand rings, and milestone pieces. Engagement rings are the core of the work and everything else gets held to the same standard.

Can I design a piece for myself?

Yes, and plenty of people do. A real share of my clients are women designing for themselves. No occasion required and no explanation needed, just your taste and a number you are comfortable with.

Can you work from a screenshot or a Pinterest board?

That is the best starting point there is. A saved photo shows me proportion, mood, and detail. I will tell you what translates straight across and what should change so you can actually wear it every day.

Do you work with colored stones?

Yes. The GIA Applied Jewelry Professional training covers colored stones as well as diamonds, and the same rule applies: the stone gets looked at in person before it is yours.

What does custom jewelry cost?

The piece gets designed to your number rather than the other way around. You get the price in writing, a deposit starts the sourcing, and the balance is due when it is finished and you have approved it.

Text Andrew the ring style you keep coming back to.

A photo, sketch, or even a rough idea is enough to start. I can usually tell you whether the smartest path is a sourced diamond, a modified setting, a CAD build, or a short call to compare options.

Prefer a call or text?

Prefer to reach Andrew now? Call or text 619-279-7738.