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Andrew Gonzalez, Luxury Custom JewelerLuxury Custom Jewelerby Andrew Gonzalez

Luxury Custom Jeweler by Andrew Gonzalez

Andrew Gonzalez: a private San Diego jeweler for a decision that deserves more than a sales counter.

Jewelry is my family’s business, and it still is: my son Ezra runs our marketing and everything online while I handle the diamonds and the work. I’ve spent more than thirty years in this business, owning and managing stores, my own and my family’s. These days most of my work is wholesale, buying and selling diamonds and gold. The part I never let go of is building custom pieces for people. Engagement rings most of all.

30+ years of experience building custom engagement rings, wedding bands, and custom jewelry. GIA Applied Jewelry Professional.

Text Andrew a Photo
Andrew Gonzalez, private jeweler in San Diego

What gets decided

Trained eyes, wholesale numbers, family table.

I earned the GIA Applied Jewelry Professional (AJP) credential because reports alone don’t tell you which stone deserves her hand. Thirty years of buying and selling is how I know what everything should actually cost.

Built on thirty years of buying and selling

I’ve spent my life around diamonds, settings, jewelers, and the people buying from them. I know how pieces are priced, how stores mark them up, and where the money should actually go when someone wants a serious custom ring. Buying and selling those stones is what I do all week.

I never needed a storefront, and you can find me anyway. Every project starts with a call, and we meet at the Jewelers Exchange once there are stones to see. Ask around San Diego’s jewelry world about me: I’ve done business here my whole life, and people know me by name. Most weeks you’ll find me moving between appointments, sourcing gold from jewelers I trust and checking stones in person to keep every ring on schedule. I’m not ordering from a catalog. I’m buying where jewelers buy.

Jeweler’s hands at work on a ring in a warm private studio
AI-generated inspiration imagery.

Straight answers, in writing

My job is to be the person you hired, not the brand you walked into. Bring any written quote, from a store or a website, and I’ll put my number next to it on the same specifications. If their deal is genuinely better, I’ll tell you to take it. The rest of the money side is just as plain: a short contract, a deposit to source your stone, and the balance before the ring is finished. How the whole process runs is its own page.

A one-on-one consultation across the desk at a private studio
AI-generated inspiration imagery.

Private work stays private

The rings I’m proudest of are the ones I made for my own family: the ring I proposed to my wife with, my daughter’s engagement ring, and my son’s, which I’m building right now. You won’t find a photo of any of them. That’s the standard for everything I make: unique, and not offered up for mass producers to copy.

It’s also why the imagery on this site is AI-generated inspiration rather than client photography. I’m not a photographer, and my clients’ pieces aren’t catalog content. Honestly, photos never did the finished work justice anyway.

Engagement ring in its box, kept private until the reveal
AI-generated inspiration imagery.

Inspiration, not inventory

Design directions to customize

View all directions

In their words

My husband worked with Andrew on earrings for our twentieth. When one design was going to run over budget, Andrew just said so and showed us a smarter way to get the same look. They are the nicest thing I own.
Veronica · Twentieth-anniversary earrings

Questions couples ask before the first appointment

How do I start with Andrew?

Text a photo of the style you like to (619) 279-7738, with your timeline and whether you’re thinking natural, lab-grown, or both. You’ll get a reply from me, not a call center.

Can I review diamonds in person?

Yes, and that is what the in-person meeting is for. After the consultation call, once I have sourced candidates for your ring, we sit down at the Jewelers Exchange with the stones and their reports together.

What does AJP mean?

Applied Jewelry Professional, a GIA credential covering diamonds, colored stones, and jewelry. The useful part is what it trains you to see: haziness, where a flaw sits relative to where you'll look, and whether a cut returns light or wastes it. A report doesn't grade any of that, and on every shape except round it doesn't grade cut at all.

How long has Andrew Gonzalez been a jeweler?

More than thirty years, all of it in the family business: owning and managing stores, buying and selling diamonds and gold wholesale, and building custom pieces. The custom work is the part I never let go of.

Text Andrew

Text Andrew the ring style you keep coming back to.

A photo, sketch, or even a rough idea is enough to start. I can usually tell you whether the smartest path is a sourced diamond, a modified setting, a CAD build, or a short call to compare options.

Prefer a call or text?

Prefer to reach Andrew now? Call or text 619-279-7738.

GIA Applied Jewelry Professional
Trained to judge a diamond by eye, not just by its report.
30+ years in jewelry
Buying and selling diamonds and gold wholesale every week.
Most rings in 14 to 30 days
CAD builds can run longer. You know which yours is up front.
The price in writing first
A written plan and a real number before any deposit.