Andrew Gonzalez — Luxury Custom JewelerLuxury Custom Jewelerby Andrew Gonzalez

Luxury Custom Jeweler by Andrew Gonzalez

A personal jeweler for a decision that deserves more than a sales counter.

Jewelry is my family’s business. I’ve spent more than thirty years in it, owning and managing stores, my own and my family’s. These days most of my work is wholesale, buying and selling diamonds and gold inside the trade. The part I never let go of is building custom pieces for people. Engagement rings most of all.

GIA Applied Jewelry Professional (AJP) · 30+ years in the trade · By appointment at the Jewelers Exchange, first floor

Text Andrew a Photo
Andrew Gonzalez, private jeweler in San Diego

What gets decided

Trained eyes, trade prices, family table.

I earned the GIA Applied Jewelry Professional (AJP) credential because reports alone don’t tell you which stone deserves her hand. Thirty years of buying and selling is how I know what everything should actually cost.

01

Built on trade experience

I’ve spent my life around diamonds, settings, jewelers, and the people buying from them. I know how pieces move through the trade, how stores price them, and where the money should actually go when someone wants a serious custom ring. Moving those stones is what I do all week.

I never needed a storefront, and you can find me anyway. We meet by appointment on the first floor of the Jewelers Exchange downtown. Ask anyone in that building about me. I’ve done business there my whole life, and the floor knows me by name. Most weeks you’ll find me moving through that building between appointments, sourcing gold from jewelers I trust and checking stones in person to keep every ring on schedule. I’m not ordering from a catalog. I’m walking the same floor the trade buys from.

02

Trade-side guidance, in writing

My job is to be the person you hired, not the brand you walked into. Bring any written quote, from a store or a website, and I’ll put my number next to it on the same specifications. If their deal is genuinely better, I’ll tell you to take it. The rest of the money side is just as plain: a short contract, a deposit to source your stone, the balance when the ring is finished.

03

Private work stays private

The ring I’m proudest of is the one-of-one I designed for my daughter, and you won’t find a photo of it anywhere. That’s the standard for everything I make: unique, and not offered up for mass producers to copy.

It’s also why the imagery on this site is AI-generated inspiration rather than client photography. I’m not a photographer, and my clients’ pieces aren’t catalog content. Honestly, photos never did the finished work justice anyway.

Inspiration, not inventory

Design directions to customize

View all directions
My husband worked with Andrew on earrings for our twentieth. When one design was going to run over budget, Andrew just said so and showed us a smarter way to get the same look. They are the nicest thing I own.
Veronica · Twentieth-anniversary earrings

Questions couples ask before the first appointment

How do I start with Andrew?

Text a photo of the style you like to (619) 279-7738, with your timeline and whether you’re thinking natural, lab-grown, or both. You’ll get a reply from me, not a call center.

Can I review diamonds in person?

Yes, that’s the point. We meet by appointment on the first floor of the Jewelers Exchange in downtown San Diego, stones and reports on the desk together.

What does AJP mean?

Applied Jewelry Professional. It’s a GIA credential covering diamonds, colored stones, and jewelry. I took it seriously because my clients are trusting my eye, and the eye should be trained, not just experienced.

Text Andrew the ring style you keep coming back to.

A photo, sketch, or even a rough idea is enough to start. I can usually tell you whether the smartest path is a sourced diamond, a modified setting, a CAD build, or a short call to compare options.

Prefer a call or text?

Prefer to reach Andrew now? Call or text 619-279-7738.